Organic growth and paid growth on Instagram refer to two different methods of increasing followers, engagement, or visibility on the platform.
Organic growth refers to the natural increase in followers or engagement on a platform that is achieved through the use of non-paid methods, such as creating high-quality content, engaging with followers, and utilizing relevant hashtags.
Paid growth, on the other hand, refers to the use of paid advertising or promotion on Instagram to reach a wider audience and increase followers or engagement. This can include sponsored posts, promoted posts, or running an Instagram advertisement campaign.
The key difference between the two is that organic growth is earned through a company's own efforts, while paid growth is achieved through the use of financial resources. Organic growth tends to be more sustainable, as it is driven by a company's own efforts, while paid growth may be more effective in the short-term, but requires continued financial investment.
Pros and Cons of using Organic Growth to increase Instagram followers:
Pros:
- It is a cost-effective method, as it does not require a financial investment.
- The followers gained through organic growth tend to be more engaged and invested in the account.
- Organic growth is more sustainable and can lead to long-term success.
- The process of organic growth can lead to a deeper understanding of your target audience and their preferences.
- A strong organic following can increase the credibility and authenticity of an account.
Cons:
- It can be a slow process, as it requires effort and patience.
- Organic growth requires a consistent and strategic approach to content creation and engagement.
- The reach and visibility of the account may be limited, as it depends on the algorithm and the competition within a niche.
- There may be a lack of control over the pace and direction of growth.
- Organic growth may not be as effective for accounts targeting a broad audience or for accounts in highly competitive niches.
Pros and Cons of using Paid tools to increase Instagram followers:
Pros:
- It is a fast and effective way to increase visibility and reach a wider audience.
- Paid tools can target specific demographics and interests, increasing the chances of reaching the right audience.
- Paid tools provide more control over the pace and direction of growth.
- Paid tools can be used to quickly reach specific growth goals.
- Paid tools can be useful for accounts targeting a broad audience or for accounts in highly competitive niches.
Cons:
- It requires a financial investment and can be expensive over time.
- The followers gained through paid tools may not be as engaged or invested in the account.
- The growth may not be sustainable and may require continued financial investment.
- There is a risk of fake or low-quality followers, which can negatively impact the account's credibility and authenticity.
- The account may be penalized by Instagram's algorithm if it is found to be using paid tools to artificially boost growth.
Follow these Organic tips to get a remarkable followers growth on Instagram in 2023:
- Post theme-based photos or videos on your feed
- Schedule your posts and plan your feed
- Niche down
- Have a seamless profile aesthetic
- Create a Story series
- Use niche-specific hashtags
- Show more BTS Stories
- Share content across other platforms
- Tag creators in your Stories
- Engage with your audience
- Create your own hashtag
- Use your analytics
- Post Carousels
- Post Reels
- Create a Filter
- Go Live
- Use IGTV & Video
- Ask questions
- Find your purpose and be authentic
- Create a Story template
- Use the Collaborator Post feature
- Give your bio a refresh
How can organic growth benefit you?
- Cost-effective: Organic growth does not require a financial investment, making it a cost-effective method of increasing followers and engagement.
- Sustainability: Organic growth tends to be more sustainable, as it is driven by a company's own efforts, rather than a financial investment.
- Engaged audience: The followers gained through organic growth tend to be more engaged and invested in the account, as they are attracted to the account through high-quality content and engagement.
- Better understanding of audience: The process of organic growth can lead to a deeper understanding of your target audience and their preferences.
- Increased credibility: A strong organic following can increase the credibility and authenticity of an account, making it more appealing to potential followers.
- Long-term success: Organic growth can lead to long-term success, as it requires a consistent and strategic approach to content creation and engagement.
How can paid growth tools benefit you?
- Speed: Paid tools can increase followers quickly, providing a fast and effective way to reach a wider audience.
- Targeted growth: Paid tools can target specific demographics and interests, increasing the chances of reaching the right audience.
- Control: Paid tools provide more control over the pace and direction of growth, allowing you to achieve specific growth goals more easily.
- Effective for broad audience: Paid tools can be useful for accounts targeting a broad audience or for accounts in highly competitive niches.
- Reach specific growth goals: Paid tools can be used to quickly reach specific growth goals, such as a certain number of followers or increased engagement.
- Cost-effective: Paid tools can be cost-effective, as they can be customized and scaled to meet specific growth goals and budget constraints.
Which one is advisable to use?
The choice between using organic growth or paid tools to increase Instagram followers ultimately depends on your goals, budget, and resources.
If you have a limited budget and prioritize authenticity and a engaged audience, then organic growth may be a better option for you. Organic growth can be cost-effective and lead to a more invested and engaged following.
If you have a larger budget and prioritize fast and targeted growth, then paid tools may be a better option for you. Paid tools can quickly increase reach and visibility and provide more control over the pace and direction of growth.
Ultimately, the best approach may be a combination of both organic growth and paid tools. This can allow you to benefit from the strengths of both methods and achieve your growth goals more effectively.